@book{3481,
	author = {Bearden, William O. and Ingram, Thomas N.},
	title = {Marketing :  },
	publisher = {McGraw-Hill Irwin,},
	year = {c2001.},
	series = {Series in marketing,},
	address = {Boston, Mass. :},
	edition = {3rd ed.},
	note = {Includes bibliographical references and index.}
}