Bearden, William O. <br/><br/>
Marketing :    principles & perspectives / 

 - 3rd ed. 
 - Boston, Mass. :  McGraw-Hill Irwin,  c2001. 
 - xxxvii, 596 pages :  Illustrations ; 
 - Series in marketing, .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072322977 9780072322972 9780071180252 0071180257 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>United States.
<br/><br/><label>LC Class. No.: </label>HF 5415.1  / BEA