TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing :  : principles & perspectives 
T2  - Series in marketing,
SN  - 0072322977
AV  - HF 5415.1 BEA
PY  - 2001///
CY  - Boston, Mass.
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - United States
N1  - Includes bibliographical references and index
ER  -