Shapiro, Stanley J. <br/><br/>
Basic marketing :  a global-managerial approach / 

 - 8th ed. 
 - Ontario :  Times Mirror Professional Publishing,  c1975 
 - xxv, 962 pages  Illustrations 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256186715 9780256186710 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13   / SHA