00505cam a2200169Mi 4500020001500000020001800015050002100033100002400054245005400078250001200132260006000144300003400204500002000238650002700258700002400285700002600309  a0256186715  a9780256186710 4aHF 5415.13 bSHA1 aShapiro, Stanley J.10aBasic marketing :ba global-managerial approach /  a8th ed.  aOntario :bTimes Mirror Professional Publishing,cc1975  axxv, 962 pagesbIllustrations  aIncludes index. 0aMarketing- Management.1 aMcCarthy, E. Jerome1 aPerreault, William D.