TY  - BOOK
AU  - Shapiro,Stanley J.
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a global-managerial approach 
SN  - 0256186715
AV  - HF 5415.13  SHA
PY  - 1975///
CY  - Ontario
PB  - Times Mirror Professional Publishing
KW  - Marketing- Management
N1  - Includes index
ER  -