@book{3571,
	author = {Arnould, Eric J. and Price, Linda L.},
	title = {Consumers /},
	publisher = {McGraw-Hill,},
	year = {c2002.},
	series = {Mc Graw- Hill/ Irwin series in marketing.},
	address = {Boston :},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/description/mh021/00066436.html}
}