Arnould, Eric J. <br/><br/>
Consumers / 

 - Boston :  McGraw-Hill,  c2002. 
 - xviii, 750 pages :  Illustrations ; 
 - Mc Graw- Hill/ Irwin series in marketing. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256133603 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior - United States.
<br/><br/><label>LC Class. No.: </label>HF 5415.32  / ARN