Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 

 - 9th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2001. 
 - xiii, 729 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0130276618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Decision making-Case studies.<br/> Marketing-Management-Case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.135  / KER