TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 0130276618
AV  - HF 5415.135 KER
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing-Decision making-Case studies
KW  -  Marketing-Management-Case studies
N1  - Includes index
ER  -