Shapiro, Stanley J. Wong, Kenneth. <br/><br/>
Basic Marketing :  A Global Managerial Approach . 

 - 10th  ed. 
 - Toronto :  McGraw-Hill Ryerson,  c2001. 
 - xix, 807 pages:  Illustration; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070887292 9780070887299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management.
<br/><br/><label>LC Class. No.: </label>HF 5414.13  / MAR