TY  - BOOK
AU  - Shapiro,Stanley J.
AU  - Wong,Kenneth
TI  - Basic Marketing: A Global Managerial Approach 
SN  - 0070887292
AV  - HF 5414.13 MAR
PY  - 2001///
CY  - Toronto
PB  - McGraw-Hill Ryerson
KW  - Marketing-management
N1  - Includes bibliographical references and index
ER  -