Sommers, Montrose S., <br/><br/>
Marketing / 

 - 10th ed. 
 - Toronto :  McGraw-Hill Ryerson,   c2004. 
 - xxiii, 566 pages :  Illustrations. ; 
<br/><br/> Previous ed., 9th Canadian ed., written by Montrose S. Sommers and James G. Barnes under title: Fundamentals of marketing. 
<br/><br/><label>ISBN: </label>0070914389 9780070914384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / SOM