00867cam a2200241Mi 4500 9780132161077 0132161079 0132063972 9780132063975 HF 5415.13 MAR Marketing management / 14th ed. Toronto : Pearson ; c2013 xxviii, 715 pages : Illustrated ; Includes index. Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth. Marketing-Europe-Management. Kotler, Philip, Keller, Kevin Lane, Sivaramakrishnan, Subramanian, Cunningham, Peggy H., lcc BK 0 0 lcc 0 GIMPA GIMPA REF 2023-08-17 Donation 0 HF 541.13 MAR 69679 2023-10-09 2023-10-09 BK 3579 3579