Kotler, Philip Keller, Kevin Lane Sivaramakrishnan, Subramanian Cunningham, Peggy H. text Toronto Pearson c2013 14th ed. monographic xxviii, 715 pages : Illustrated ; Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth. Includes index. Marketing-Europe-Management HF 5415.13 MAR 9780132161077 0132161079 0132063972 9780132063975