TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
AU  - Sivaramakrishnan,Subramanian
AU  - Cunningham,Peggy H.
TI  - Marketing management
SN  - 9780132161077
AV  - HF 5415.13 MAR
PY  - 2013///
CY  - Toronto
PB  - Pearson
KW  - Marketing-Europe-Management.
N1  - Includes index; Understanding marketing management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth
ER  -