real people, real decisions Solomon, Michael R. text Toronto Prentice Hall c2001 monographic xix, 587 pages : Illustrations ; pt. I. Making marketing decisions -- pt. II. Understanding and identifying markets -- pt. III. Creating and managing a product : goods and services -- pt. IV. Assigning value to a product -- pt. V. Delivering a product -- pt. VI. Communicating about the product. Includes index. Marketing-Vocational guidance Marketing HF 5415 MAR 0130144274 9780130144270