TY  - BOOK
AU  - Solomon,Michael R.
TI  - Marketing: real people, real decisions 
SN  - 0130144274
AV  - HF 5415 MAR
PY  - 2001///
CY  - Toronto
PB  - Prentice Hall
KW  - Marketing-Vocational guidance
KW  - Marketing
N1  - Includes index; pt. I. Making marketing decisions -- pt. II. Understanding and identifying markets -- pt. III. Creating and managing a product : goods and services -- pt. IV. Assigning value to a product -- pt. V. Delivering a product -- pt. VI. Communicating about the product
ER  -