@book{3587,
	author = {Kotler, Philip. and Keller, Kevin Lane.},
	title = {A framework for marketing management /},
	publisher = {Pearson Prentice Hall ;},
	year = {c2009.},
	address = {Upper Saddle River, New Jersy :},
	edition = {4th ed.},
	note = {Includes index.},
	url = {http://www.gbv.de/dms/zbw/563370807.pdf}
}