Kotler, Philip. <br/><br/>
A framework for marketing management / 

 - 4th ed. 
 - Upper Saddle River, New Jersy :  Pearson Prentice Hall ;  c2009. 
 - xxii ,362 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0137131844 9780137131846 0136026605 9780136026600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.<br/>Marketing - mangement - computer simulation.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / KOT