TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - A framework for marketing management
SN  - 0137131844
AV  - HF 5415.13 KOT
PY  - 2009///
CY  - Upper Saddle River, New Jersy
PB  - Pearson Prentice Hall
KW  - Marketing - management
KW  - Marketing - mangement - computer simulation
N1  - Includes index
UR  - http://www.gbv.de/dms/zbw/563370807.pdf
UR  - http://www.gbv.de/dms/zbw/563370807.pdf
UR  - http://digitale-objekte.hbz-nrw.de/storage/2009/03/30/file_4/2931015.pdf
UR  - http://digitale-objekte.hbz-nrw.de/storage/2008/12/16/file_109/2700571.pdf
ER  -