Peter, J. Paul. <br/><br/>
A preface to marketing management / 

 - 14th ed. 
 - New York, NY :  McGraw-Hill Education,  c 2013. 
 - xvii, 269 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/> Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management. 
<br/><br/><label>ISBN: </label>9780077861063 007786106X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / PET