TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 9780077861063
AV  - HF 5415.13 PET
PY  - 2013///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Marketing - management
N1  - Includes index
N2  - Offers a presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. This book serves as an overview for critical issues in marketing management
ER  -