Using qualitative research in advertising :  strategies, techniques, and applications / 

 - 2nd ed. 
 - Thousand Oaks, Calif. :  SAGE,  c2012. 
 - xv, 218 p. :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781412987240 (pbk. : alk. paper) 1412987245 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - research.<br/>Marketing research - methodology.<br/>Qualitative research.
<br/><br/><label>LC Class. No.: </label>HF 5814  / USI