TY  - BOOK
AU  - Morrison,Margaret A.
AU  - Haley,Eric
AU  - Sheehan,Kim Bartel
AU  - Taylor,Ronald
TI  - Using qualitative research in advertising: strategies, techniques, and applications 
SN  - 9781412987240 (pbk. : alk. paper)
AV  - HF 5814 USI
PY  - 2012///
CY  - Thousand Oaks, Calif.
PB  - SAGE
KW  - Advertising - research
KW  - Marketing research - methodology
KW  - Qualitative research
N1  - Includes index
ER  -