00445cam a2200157M 4500020001500000020001800015020001500033050001600048100001800064245003700082260005000119300003600169500004300205650002200248700001700270 a8178660113 a9788178660110 a818318579714aHM 263bRAY1 aRayudu, C. S.10aPrinciples of public relations / aMumbai :bHimalaya Publishing House,cc1997.  ax, 344 pages :bIllustrations ; aIncludes bibliographical references.  0aPublic relations.1 aBalan, K. R.