Academic dictionary of marketing / 

 - Delhi :  Isha Books,  2005. 
 - 348 pages : 
<br/><br/><label>ISBN: </label>818205222X 9788182052222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5412  / ACA