Banik, G. C. <br/><br/>
PR & media relations / 

 - Mumbai :  Jaico Publishing House,  c2006. 
 - xiv, 366 pages :  Illustrations ; 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>8179921530 9788179921531 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and business.<br/>Public relations.<br/>India.
<br/><br/><label>LC Class. No.: </label>HM 1221  / BAN