Alreck, Pamela L. <br/><br/>
The survey research handbook / 

 - Homewood, Ill. :  R.D. Irwin, Inc.,  c1985. 
 - xix, 429 pages :  Illustrations ; 
 - Irwin series in marketing, .
<br/><br/> Includes index. 
<br/><br/>PART ONE: SURVEY PLANNING AND DESIGN: Sponsorship and topics -- Project planning -- Sampling design -- PART TWO: SURVEY INSTRUMENTATION: Question composition -- Scaling techniques -- Questionnaire construction -- PART THREE: DATA COLLECTION AND PROCESSING: Mail collection and processing -- Interview data collection -- Data processing -- PART FOUR: ANALYSIS AND REPORTING: Statistical analysis -- Interpreting results -- Report generation -- Glossary. 
<br/><br/><label>ISBN: </label>0870945297 9780870945298 0256031746 9780256031744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social surveys - handbooks, manuals, etc.<br/>Data Collection - methods.
<br/><br/><label>LC Class. No.: </label>HN 29  / ALR