01083cam a2200229 a 4500 0870945297 9780870945298 0256031746 9780256031744 HN 29 ALR Alreck, Pamela L. The survey research handbook / Homewood, Ill. : R.D. Irwin, Inc., c1985. xix, 429 pages : Illustrations ; Irwin series in marketing, Includes index. PART ONE: SURVEY PLANNING AND DESIGN: Sponsorship and topics -- Project planning -- Sampling design -- PART TWO: SURVEY INSTRUMENTATION: Question composition -- Scaling techniques -- Questionnaire construction -- PART THREE: DATA COLLECTION AND PROCESSING: Mail collection and processing -- Interview data collection -- Data processing -- PART FOUR: ANALYSIS AND REPORTING: Statistical analysis -- Interpreting results -- Report generation -- Glossary. Social surveys - handbooks, manuals, etc. Data Collection - methods. Settle, Robert B. BK 0 0 lcc 0 GIMPA GIMPA REF 1996-11-25 Purchase 0 HN 29 ALR 34206 2023-10-24 2023-10-24 BK 3868 3868