TY  - BOOK
AU  - Alreck,Pamela L.
AU  - Settle,Robert B.
TI  - The survey research handbook
T2  - Irwin series in marketing,
SN  - 0870945297
AV  - HN 29 ALR
PY  - 1985///
CY  - Homewood, Ill.
PB  - R.D. Irwin, Inc.
KW  - Social surveys - handbooks, manuals, etc
KW  - Data Collection - methods
N1  - Includes index; PART ONE: SURVEY PLANNING AND DESIGN: Sponsorship and topics -- Project planning -- Sampling design -- PART TWO: SURVEY INSTRUMENTATION: Question composition -- Scaling techniques -- Questionnaire construction -- PART THREE: DATA COLLECTION AND PROCESSING: Mail collection and processing -- Interview data collection -- Data processing -- PART FOUR: ANALYSIS AND REPORTING: Statistical analysis -- Interpreting results -- Report generation -- Glossary
ER  -