01202cam a2200241 a 4500020001500000020001800015020001500033020001800048050001500066100002200081245003500103260004800138300003800186490003100224500002000255505045700275650004600732650003100778700002200809942000700831952010700838999001500945  a0870945297  a9780870945298  a0256031746  a978025603174400aHN 29bALR1 aAlreck, Pamela L.14aThe survey research handbook /  aHomewood, Ill. :bR.D. Irwin, Inc.,cc1985.  axix, 429 pages :bIllustrations ;1 aIrwin series in marketing,  aIncludes index.0 aPART ONE: SURVEY PLANNING AND DESIGN: Sponsorship and topics -- Project planning -- Sampling design -- PART TWO: SURVEY INSTRUMENTATION: Question composition -- Scaling techniques -- Questionnaire construction -- PART THREE: DATA COLLECTION AND PROCESSING: Mail collection and processing -- Interview data collection -- Data processing -- PART FOUR: ANALYSIS AND REPORTING: Statistical analysis -- Interpreting results -- Report generation -- Glossary. 0aSocial surveys - handbooks, manuals, etc. 2aData Collection - methods.1 aSettle, Robert B.  cBK  00102lcc40aGIMPAbGIMPAcREFd1996-11-25ePurchasel0oHN 29 ALRp34206r2023-10-24w2023-10-24yBK  c3868d3868