TY  - BOOK
AU  - Laver,Pete
TI  - Building a brand in a week
T2  - In a week series,
SN  - 0340859016
AV  - HD 69 LAV
PY  - 2002///
CY  - London
PB  - Hodder & Stoughton
KW  - Brand name products
KW  - Trademarks
ER  -