Dávila, Arlene M., <br/><br/>
Latinos, Inc. :  the marketing and making of a people / 

 - Berkeley, CA :  University of California Press,  c2001. 
 - xv, 287 pages :   Illustrations; 
<br/><br/><label>ISBN: </label>0520226690 (cloth : alk. paper) 0520227247 (paper : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hispanic American consumers.<br/> Market segmentation-United States.<br/> Hispanic Americans-ethnic identity.
<br/><br/><label>LC Class. No.: </label>HF 5415.33  / DAV