00803cam a22002054a 4500 0520226690 (cloth : alk. paper) 0520227247 (paper : alk. paper) HF 5415.33 DAV Dávila, Arlene M., Latinos, Inc. : the marketing and making of a people / Berkeley, CA : University of California Press, c2001. xv, 287 pages : Illustrations; Hispanic American consumers. Market segmentation-United States. Hispanic Americans-ethnic identity. http://www.loc.gov/catdir/bios/ucal052/2001016206.html http://www.loc.gov/catdir/toc/ucal041/2001016206.html http://www.loc.gov/catdir/description/ucal042/2001016206.html lcc BK 0 0 lcc 0 GIMPA GIMPA REF 2023-08-15 Donation 0 HF 5415.33 DAV 69638 2023-10-25 2023-10-25 BK 3889 3889