the marketing and making of a people Dávila, Arlene M. creator text Berkeley, CA University of California Press c2001 monographic xv, 287 pages : Illustrations; Hispanic American consumers Market segmentation-United States Hispanic Americans-ethnic identity HF 5415.33 DAV 0520226690 (cloth : alk. paper) 0520227247 (paper : alk. paper) http://www.loc.gov/catdir/bios/ucal052/2001016206.html http://www.loc.gov/catdir/toc/ucal041/2001016206.html http://www.loc.gov/catdir/description/ucal042/2001016206.html http://www.loc.gov/catdir/bios/ucal052/2001016206.html http://www.loc.gov/catdir/toc/ucal041/2001016206.html http://www.loc.gov/catdir/description/ucal042/2001016206.html