TY  - BOOK
AU  - Dávila,Arlene M.
TI  - Latinos, Inc.: the marketing and making of a people 
SN  - 0520226690 (cloth : alk. paper)
AV  - HF 5415.33 DAV
PY  - 2001///
CY  - Berkeley, CA
PB  - University of California Press
KW  - Hispanic American consumers
KW  -  Market segmentation-United States
KW  -  Hispanic Americans-ethnic identity
UR  - http://www.loc.gov/catdir/bios/ucal052/2001016206.html
UR  - http://www.loc.gov/catdir/toc/ucal041/2001016206.html
UR  - http://www.loc.gov/catdir/description/ucal042/2001016206.html
ER  -