@book{3891,
	author = {Garon, Sheldon M.},
	title = {The ambivalent consumer :},
	publisher = {Cornell University Press,},
	year = {c2006.},
	address = {Ithaca, N.Y. :},
	url = {http://www.loc.gov/catdir/toc/ecip069/2006007160.html}
}