Hanna, Nessim. Consumer behavior : an applied approach / - Upper Saddle River (N.J.) : Prentice Hall, c2001. - xxi, 586 pages : Illustrations ; ISBN: 0130895024 (rel) 9780130895028 (rel) Subjects--Topical Terms: Consumer behavior - United state LC Class. No.: HF 5415.33 / HAN