Keegan, Warren J. <br/><br/>
Global marketing management / 

 - 7th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2002. 
 - xxv, 617 pages :  Illustrations ; 
<br/><br/><label>ISBN: </label>0130332712 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing-Management. <br/>Management-Case studies.
<br/><br/><label>LC Class. No.: </label>HF 1416  / KEE