@book{3926,
	author = {Keegan, Warren J. and Green, Mark S.},
	title = {Global marketing /},
	publisher = {Prentice-Hall,},
	year = {c2000.},
	address = {Upper Saddle River, N.J :},
	edition = {2nd ed.},
	note = {Revised edition of: Principles of global marketing. 1st ed. c1997},
	url = {http://www.gbv.de/dms/hbz/toc/ht011263651.pdf}
}