Keegan, Warren J. <br/><br/>
Global marketing / 

 - 2nd ed. 
 - Upper Saddle River, N.J :  Prentice-Hall,  c2000. 
 - xxii, 594pages :  Illustrations ; 
<br/><br/> Revised edition of: Principles of global marketing. 1st ed. c1997 
<br/><br/><label>ISBN: </label>0130842680 9780130842688 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Export marketing-management. <br/>Export marketing-management-case studies.
<br/><br/><label>LC Class. No.: </label>HF 1416  / KEE