TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark S.
TI  - Global marketing
SN  - 0130842680
AV  - HF 1416 KEE
PY  - 2000///
CY  - Upper Saddle River, N.J
PB  - Prentice-Hall
KW  -  Export marketing-management.
KW  - Export marketing-management-case studies
N1  - Revised edition of: Principles of global marketing. 1st ed. c1997
UR  - http://www.gbv.de/dms/hbz/toc/ht011263651.pdf
UR  - http://digitale-objekte.hbz-nrw.de/storage/2006/01/03/file_118/1192085.pdf
ER  -