Marketing :  real people, real decisions / 

 - 2nd Canadian ed. 
 - Toronto :  Pearson Prentice Hall,  c2008. 
 - xvii, 564pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>013127273X 9780131272736 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- textbooks.
<br/><br/><label>LC Class. No.: </label>HF 5415   / MAR