02187cam a2200253 a 4500020001500000020001800015050002000033100002000053245002700073250002200100260004500122300003900167500005100206505131800257650002801575650002501603700002801628700002201656856001901678942000701697952010701704952010701811999001501918  a0130144290  a9780130144294 4aHF 5415.13bKOT1 aKotler, Philip.10aMarketing management /  aCanadian 10th ed.  aToronto :bPrentice Hall Canada,cc2001.  axxiv, 775 pages :bIllustrations ;  aIncludes bibliographical references and index.0 apt. I. Understanding marketing management -- 1. Marketing in the twenty-first century -- 2. Building customer satisfaction, value, and retention -- 3. Winning markets: market-oriented strategic planning -- -- pt. II. Analyzing marketing opportunities -- 4. Gathering information and measuring market demand -- 5. Scanning the marketing environment -- 6. Analyzing consumer markets and buying behaviour -- 7. Analyzing business markets and business buying behaviour -- 8. Dealing with the competition -- 9. Identifying market segments and selecting target markets -- -- pt. III. Developing marketing strategies -- 10. Positioning the market offering through the product life cycle -- 11. Developing new products -- 12. Designing global market offerings -- -- pt. IV. Making marketing decisions -- 13. Managing product lines and brands -- 14. Designing and managing services -- 15. Designing pricing strategies and programs -- -- pt. V. Managing and delivering marketing programs -- 16. Managing marketing channels -- 17. Managing retailing, wholesaling, and market logistics -- 18. Managing integrated marketing communications -- 19. Managing advertising, sales promotion, and public relations -- 20. Managing the sales force -- 21. Managing direct and on-line marketing -- 22. Managing the total marketing effort. 0aMarketing - management. 6aMarketing - Gestion.1 aCunningham, Margaret H.1 aTurner, Ronald E.  ydownload ebook  cBK  001040aGIMPAbGIMPAcREFd2023-08-11ePurchasel0oHF 5415.13 KOTp69591r2024-02-15w2024-02-15yBK  001040aGIMPAbGIMPAcGENd2023-08-11ePurchasel0oHF 5415.13 KOTp69592r2024-02-15w2024-02-15yBK  c3997d3997