Hollensen, Svend. <br/><br/>
Marketing planning :  a global perspective / 

 - 2nd ed. 
 - Berkshire :  McGraw-Hill Education,  c2010. 
 - xxiii, 430 pages :  Illustrations ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077127137 9780077127138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.
<br/><br/><label>LC Class. No.: </label>HF 1416   / HOL