<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00518cam a2200181Mc 4500</leader>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0077127137</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780077127138</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HF 1416 </subfield>
    <subfield code="b">HOL</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Hollensen, Svend.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Marketing planning :</subfield>
    <subfield code="b">a global perspective /</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">2nd ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Berkshire :</subfield>
    <subfield code="b">McGraw-Hill Education,</subfield>
    <subfield code="c">c2010.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxiii, 430 pages :</subfield>
    <subfield code="b">Illustrations ;</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Export marketing.</subfield>
  </datafield>
  <datafield tag="856" ind1=" " ind2=" ">
    <subfield code="y">download ebook</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="a">GIMPA</subfield>
    <subfield code="b">GIMPA</subfield>
    <subfield code="c">REF</subfield>
    <subfield code="d">2013-09-09</subfield>
    <subfield code="e">Purchase</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 1416  HOL</subfield>
    <subfield code="p">59911</subfield>
    <subfield code="r">2024-04-29</subfield>
    <subfield code="w">2024-04-29</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">4011</subfield>
    <subfield code="d">4011</subfield>
  </datafield>
</record>
