TY  - BOOK
AU  - Hollensen,Svend
TI  - Marketing planning: a global perspective 
SN  - 0077127137
AV  - HF 1416  HOL
PY  - 2010///
CY  - Berkshire
PB  - McGraw-Hill Education
KW  - Export marketing
N1  - Includes bibliographical references and index
ER  -