Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 

 - 11th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  c2007. 
 - x, 722 pages :  illustrations ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131871528 9780131871526 9780132335713 0132335719 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - decision making - case studies.<br/>Marketing - management - case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.135  / KER