cases and comments Kerin, Roger A. creator Peterson, Robert A. text Upper Saddle River, NJ Pearson/Prentice Hall c2007 11th ed. monographic x, 722 pages : illustrations ; Includes bibliographical references and index. Marketing - decision making - case studies Marketing - management - case studies HF 5415.135 KER 0131871528 9780131871526 9780132335713 0132335719 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014952399&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014952399&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA